In the 21st century, both corporate management theoreticians and pragmatic practitioners are contemplating the same question: why those outstanding corporations are able to maintain a long-term prosperity? What it is that enables them to provide excellent products and returns to shareholders, and at the same time still exert great influence on the industry or even on the general public and thus become an indispensable part of people’s life? 
The answer is corporate culture.
In today’s world of economic integration, the rapid flow of production elements and the sharing of production technologies give prominence to the fact that people have become the first productivity. People factor is even more decisive in financial industry where there is hardly any discrepancy in production technologies.
An enterprise was born a business machine made of capital and technology for the same pursuit of values. In the life-and-death business competition, the only principle for a company to keep going is to pursue profits for survival.
However, a company should not remain in the stage of survival; it must seek development. In the advanced state of development, a company has practically become a stage of shared values for those working in the same camp. Inevitably it will apply some yardsticks of values and standards of judgment when dealing with complicated business and managerial problems. These values and standards are then crystallized into corporate values. The greatest discrepancy between enterprises is not about capital, nor technology, but about people.
As a securities business platform under the centuried China Merchants Group, China Merchants Securities has natural advantage in culture. The company has inherited the ambitions of Chinese intellectual that “everyone is responsible for the fate of his country” which closely links its own development to national prosperity and social progress. It firmly insists on the mission that through excellent financial services the company should increase clients’ values and thus promote social economic development as well as people’s living standards. It also strongly upholds the vision that the company will build itself into an international financial institution characterized with various products, first-class service, and outstanding brand, and that it will become an excellent enterprise that earns client’s trust, social respect, satisfaction of its shareholders and pride of its employees. China Merchants Securities has already shown great ambitions and a sense of mission.
Since the founding of the company, we have built a securities department into a large securities institution with a market value of over 100 billion and various services topping in the same area of business. The accumulation of capital strength, business capability and corporate culture will pave the footstone for the company’s further development.
Although we have made significant achievements since establishment, we are not satisfied. We have a dream that one day the company will turn a century-old corporation when the worth of all the beneficiary parties—clients, employees and shareholders—will be fully realized and the company will have best business capacity and excellent performance with its cultural brand rooted in the hearts of the people. The task in front of us is arduous and the road ahead is long!
The development trend of society will not change regardless of people’s wishes. The competition among enterprises has gone through capital and technology and moved to a higher level of culture. Let us dedicate ourselves to the development of capital market in China, sparing no efforts in the creation of a prosperous China Merchants Securities and a brilliant personal worth.
| Board Chairman: |  |
